21CSR 2008CSR20CSRCSRCSR
Corporate Social Responsibility, CSRstockholdersstakeholders
WBCSD
19
Triple Bottom LinesCSRCSR
CSRCorporate Social Responsibility, 20
1980
CSRCSRCSR
1999WTOKofi AnanCSRThe Global CompactCSR
citizenship
stakeholdersshareholders
2003
Stakeholders
1950607070
1990
Stakeholders Constituency
2060
Milton Friedman
Milton Friedman1970The Social Responsibility of Business is to Increase Its Profits.Capitalism and Freedom
CSR
CSR
Business Ethics MagazineKLD100 Best Corporate Citizens
Organization of Economic and Cooperative Development, OECD
Transparencyaccountability
CSRearly action
Guide to Global Compact
1.
2.
supply chain standardsintegrated product policy, IPP
Responsible CareFair Labor AssociationEthical Trading Initiative
200410IBMDELLHPCSR
1819
CSR
2090
CSR
CSR
CSR
CSR
CSRCSR
200697.8076.93CSR
CSR
CSR
B2B
Michael Porter
‧Michael Porter2002
CSR
CSR
CSR
CSR
CSRCSR
CSRCSRCSRCSR
CSRcause-related marketingsocial marketingCSRCSRCSR
CSRCSRtriple bottom line
CSR
CSRCSR
CSR
❸
❺NGOSocially Responsible InvestorsSRI
1991MonsantoEUISOUNEPWBCSD
UNEPCERES1997Global Reporting Initiative, GRI
GRI800GRI
assurance statement
Non-financial Performance Information
Sustainable DevelopmentCSR
CSR
9090%
CSR
CSRCSR
third-party assurance
NGOs
CSRCSRCSR
5
201820192018111216
50