21CSR 2008CSR20CSRCSRCSR

Corporate Social Responsibility, CSRstockholdersstakeholders

WBCSD

19

Triple Bottom LinesCSRCSR

CSRCorporate Social Responsibility, 20

1980

CSRCSRCSR

1999WTOKofi AnanCSRThe Global CompactCSR

citizenship

stakeholdersshareholders

2003

Stakeholders

1950607070

1990

Stakeholders Constituency

2060

Milton Friedman

Milton Friedman1970The Social Responsibility of Business is to Increase Its Profits.Capitalism and Freedom

CSR

CSR

Business Ethics MagazineKLD100 Best Corporate Citizens

Organization of Economic and Cooperative Development, OECD

Transparencyaccountability

CSRearly action

Guide to Global Compact

1.

2.

supply chain standardsintegrated product policy, IPP

Responsible CareFair Labor AssociationEthical Trading Initiative

200410IBMDELLHPCSR

1819

CSR

2090

CSR

CSR

CSR

CSR

CSRCSR

200697.8076.93CSR

CSR

CSR

B2B

Michael Porter

‧Michael Porter2002

CSR

CSR

CSR

CSR

CSRCSR

CSRCSRCSRCSR

CSRcause-related marketingsocial marketingCSRCSRCSR

CSRCSRtriple bottom line

CSR

CSRCSR

CSR

❺NGOSocially Responsible InvestorsSRI

1991MonsantoEUISOUNEPWBCSD

UNEPCERES1997Global Reporting Initiative, GRI

GRI800GRI

assurance statement

Non-financial Performance Information

Sustainable DevelopmentCSR

CSR

9090%

CSR

CSRCSR

third-party assurance

NGOs

CSRCSRCSR

5

201820192018111216

50